How do you decide which features to build next?

Question

As a first-time entrepreneur, prioritizing features for my upcoming product has been one of my biggest challenges. Every user wants something different, and it’s tough to decide what comes next!

For experienced founders: How do you approach feature prioritization? Do you focus more on user feedback, business goals, or something else? Any frameworks or strategies you swear by?

Scarsunt · Accepted Answer

As a product manager, I’ve found that sometimes it’s more effective to focus on strengthening your product’s core value rather than just following the latest trends or user requests. When deciding on the next feature, I ask myself, “What will keep users engaged and willing to pay for the long term?” This approach helps ensure that we’re building something with lasting impact rather than getting distracted by every new request. While user feedback is important, not all feedback should be treated equally—it’s crucial to identify the most significant pain points that will drive real value for your users.

Jiawen · Answer

Hey Ryan! Totally get where you're coming from—prioritizing features can be a huge challenge, especially when everyone seems to want something different. For me, it's always been a mix of both user feedback and business goals. I usually start by identifying what will have the most immediate impact on the user experience while aligning with our long-term vision.
A framework I find useful is the RICE scoring model (reach, impact, confidence, and effort). It helps me quantify decisions based on what will bring the most value with the least resources. That said, gut feeling sometimes plays a part too—if something just "feels" right, I’m willing to experiment and see how users react.
Hope this helps a bit, and best of luck with your product launch! Would love to hear more about what you're building.

How do you decide which features to build next?

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