How do you decide when it's time to raise prices?

You answered it yourself.

You know it's time to raise prices when you're consistently delivering more value than your current pricing reflects. If demand is growing, you're innovating your product, and you're confident the market will bear higher prices, that's usually a good signal. Of course, test it carefully and be ready to adjust if needed. Anyone have experience with this to share?

When your margin starts getting too tight or your value prop is no longer competitive in the market... time to raise those prices a bit to stay profitable and keep investing in making your product even better!