How do you decide how much to spend on ads and where?

Question

What tool do you use to develop which online marketing channel you advertise on and with what budget/strategy? If you had a service that told you where and how much to spend based on your company profile and industry standards would you use it?

Rico Piatos · Accepted Answer

Knowing your audience! Understanding where they are and how they view ads can help lower CPAs.

Andrea Clark · Answer

Spending on ads is all about ROI and understanding the audience.

Gus Oliveira · Answer

It depends on the ROI. I like to create a few small test campaigns on different channels (based on my audience) and increase efforts based on the results

Igor Lysenko · Answer

For this, I have assistants who are engaged in this business because I am not strong in this area.

How do you decide how much to spend on ads and where?

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