How do you create a customer community?

Question

We’re living in a time when a community-first product environment creates product loyalty. What are some ways you’re building community that helps create product loyalty?

Rich Watson · Accepted Answer

we have a 19,000 user Discord server for our community. we mostly provide stock/crypto trading signals, analysis, educational content, etc. which a lot of our app users really like

Justin Johnson · Answer

@shailsilver so cool, just subscribed!

Godstime Nwabue · Answer

@richw just joined, trying to verify

Justin Johnson · Answer

@lewis_ppp well said and very actionable insight. Understanding your audience is crucial. What tools, methods, strategies do you use for that research?

Godstime Nwabue · Answer

@richw Suddenly just got verified but this is it Godstime Nwabue(FE)#2486

Godstime Nwabue · Answer

@richw Please can you sahre the discord link

Justin Johnson · Answer

We’re offering free content in the form of social posts and blog posts. Being a consumer travel product, we do things like free trip itineraries, travel hacks, and hidden gem destination inspiration. We’re working on ways for other people to share with each other. Thoughts?

Godstime Nwabue · Answer

@lewis_ppp Nailed it

Answer

Try and find out where your customers hang out online, what social networks they belong to, and what groups they're members of. When you find them, engage them whenever possible. If your customers are local to you, consider getting together face to face. You can do this online as well by organizing a Google+ Hangout, or maybe hosting a Tweet Chat. Try to provide solutions to their problems, and answer their questions. The more you engage with them, the more they'll engage back with you. In this way, you'll create a community of individuals who are interested in your business, and who are invested in its success.

Answer

You build a customer community by finding ways to actively engage your customers. The most obvious way to do this is to create an email list. You can do this by offering an incentive to signup or by asking for consent to add their email address to your list. You can also run a contest, giveaway or competition. Just be sure you have a way to communicate with your customers so they can easily receive updates and reminders.

Shail Silver · Answer

@justin_govy ParagraphAI makes it easy to write and engage with your community and respond to every message. Were launched today, check it out!

Godstime Nwabue · Answer

@henry_jacob1 @justin_govy Let's remove the term marketing from "mail" and use it in this direction - how about you use it as a form of communication, more of like "middle-man" that is connecting your audience to your products. You could start with giving insightful tips of the products.

Rich Watson · Answer

@godstime_nwabue Whats your username I will do it for you.

What was it saying or doing?

Rich Watson · Answer

@godstime_nwabue Awesome bro. Have you signed up on our web app yet? Let me know your username, i'll get you setup with some free access

How do you create a customer community?

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