How Do You Collect User Feedback to Improve Your Product?
✴️Nazir Yusifov✴️
40 replies
Curious to know how other creators gather user feedback! Do you rely on surveys, in-app tools, or social media? What has been the most effective way for you to understand your audience’s needs and iterate your product based on their feedback?
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Timothy Bramlett@timothybramlett
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So, this is a super deep topic. But overall we have multiple ways to source user feedback. Obviously people open tickets on our platforms directly and make feature requests. We also have a feature request board that is a third-party tool essentially. And that has been somewhat helpful in sourcing feature requests. But of course, as always, the real best way to do this in the way that you can never really scale is to simply meet with the customers. Now you can artificially scale this in some ways by having what we do every week, which is a weekly office hours. And this has been incredibly helpful also.
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@timothybramlett Oh, do you host live streams with a chat or gather somewhere in a chat?
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Optim'i
@sacha_dumay Yeah I feel like not a lot of people want to fill long forms. Personally I may fill it sometimes, but only very short forms for product I really love, so it's biased by default
Maybe a good option to get feedback at scale could be to implement in-app quick feedback button (one short question relevant to the action the user has just done with the ability to answer in a click and add more details if they feel like it)
Optim'i
@sacha_dumay mm.. using code not so much, maybe 1-2 days of work for a basic generic system I think. But you need to find the right balance to get enough feedback without being too intrusive to the user
Optim'i
That's not always possible at scale, but to me, nothing beats 1 to 1 user's interview. It's a great way to keep building the relationship along with collecting qualitative feedback
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Optim'i
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Beta testing groups
Feature request boards
User testing sessions
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Use in-app surveys, feedback forms, and reach out directly to active users. We're actually launching a way to collect user feedback non-intrusively and for free. Check out our "Coming Soon" page if you're interested :)
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@simonas_kauzonas What features do you think will make your non-intrusive feedback collection method stand out, and how do you plan to encourage active users to participate?
This is what I do:
- Reach out to users on twitter and linkedin - Helps with forming a network of users and building trust.
- Social media listening (especially twitter)
- Beta testing:
Here's a great way to get beta testers:
Add a free job posting on Linkedin (volunteer role and no pay) -> Recruit users -> Redirect them to a Google form to collect emails and feedback.
Good luck :)
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@pooja_jayasri That’s an interesting approach! Do you find LinkedIn job postings to be effective for attracting beta testers, and how do you ensure that these testers stay engaged throughout the process?
Do surveys at strategic points within the app (e.g., after completing a task or encountering an issue)
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Conduct suveys, interviews. Use open-ended questions to gather detailed insights into their thoughts, feelings, and behaviors.
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As we are in the early stages, I personally reach out to them, works best for us ))
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@anahit_am Have there been any surprises in what they’ve shared with you?
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In our product, we empower businesses to gather valuable customer feedback through intuitive, customizable forms. Using advanced AI-driven sentiment analysis, we transform customer responses into actionable insights, allowing businesses to understand not just what their customers are saying, but how they feel. This helps companies to identify trends, uncover areas for improvement, and make data-driven decisions that enhance customer satisfaction and loyalty.
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@sridhar_d1 Нow has the AI-driven sentiment analysis feature impacted the way your clients approach customer feedback?
@yusifov AI-driven sentiment analysis helps clients quickly understand customer feedback, allowing them to respond faster and make better decisions. It saves time by analyzing large amounts of feedback automatically and helps businesses improve customer satisfaction by identifying trends and addressing issues proactively.
Personally, I've found that using tools like Hotjar and Fullstory to record user sessions and heatmaps on my site is super valuable for understanding how real users interact with my product. Looking at aggregate data in Google Analytics is also helpful to see trends and drop-off points. But yeah, nothing beats actually talking to users 1-on-1 to get detailed qualitative insights, even if you can only do a handful of those convos. The combo of quant data + qual feedback is where the real product improvement magic happens!
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@isaachenrygallagher Have you noticed any specific trends or insights from the data collected through tools like Hotjar and Fullstory that led to significant changes in your product? Also, how do you balance the quantitative data with the qualitative insights from your one-on-one conversations?
Definitely second the 1:1 user interviews. Super valuable for getting deep qualitative insights you just can't get at scale. I also find short in-app surveys effective for collecting targeted feedback from active users. Tools like Typeform, SurveyMonkey, or even Google Forms make it easy to spin those up. The key is asking focused questions about specific aspects of the product experience.
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@matthewdavidharris What are some best practices you’ve learned for crafting those focused questions?
Totally! Nothing beats talking to users 1-on-1 to really understand their needs and experience with your product. User interviews are a goldmine of insights. I like to do a mix of structured feedback surveys for quantitative data along with open-ended interviews for the qualitative side. Helps paint a full picture to guide product improvements.
1 on 1 interviews are def the gold standard for qual feedback! If that's not scaleable, a good survey tool like Typeform or SurveyMonkey is clutch for getting user input at scale. Also analytics can surface quant insights on user behavior & pain points. Mix qual & quant FTW!
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My friends can't take it anymore.. 😂
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@rafael_biasiolo Sounds like you’re having a lot of fun! What’s been going on that has your friends at their breaking point?
Interact with your users identify pain points, areas of confusion, and opportunities for improvement.
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@micah_micah1 Have you implemented any specific strategies for interacting with your users to identify these pain points? What methods have worked best for you in uncovering areas of confusion and opportunities for improvement?
I mostly track mentions of my product on social media platform 🙂
Customers supportinteractions is best