How do you acquire enterprise customers for your SaaS product?

@upen946 Thank you for sharing your experience in the Micro SaaS ecosystem and for your insights on ways to grow your business. Attending tech events and setting up a booth can be a great way to network with potential customers and partners, and working with influencers in your space can help you reach a larger audience. Building and launching side projects can also be a good way to gain exposure and test new ideas. Creating high-quality lead magnets can be an effective way to attract and engage potential customers, and it's important to continually optimize and update your lead magnets to ensure they remain relevant and valuable to target audience.

@darwin_binesh It's true that reducing your pricing can be a good way to differentiate your product and potentially attract more customers. However, if you have a smaller company and your competitor is a larger, well-established player in the market, it can be challenging to compete on price alone. 😢

@fahmi_binbacker I agree, that's why the second part of what I said is so important. Cloodot has businesses that use the platform, but what if those users were also inventory for a channel that adds revenue at no cost to Cloodot customers? That would effectively allow for more revenue per user. For example (just an example), if you also had a newsletter sharing tips + tactics for how businesses in your niche could grow their business (in addition to the service you provide), you can use that as a revenue channel. How? Through partnerships. Newsletter partnerships are booming, and so other companies that help your users achieve their goals, but do not compete with you, would make for good partners who pay for exposure to your audience. The partnerships can also open up new doors aside from revenue, and since you're the one with the value-add, it positions you to get a good deal with them as well. The irony is that the lower your price point, the more users you get on the SaaS side, which also increase your ability to charge more on the newsletter partnership side (bigger audiences are worth more). Newsletter content once a week is also reasonably priced to produce content. It's one newsletter a week or two. So while price alone is tough, considering how to earn money that scales with the total user-base can help you achieve a more reasonable price-point, while ensuring your revenue per user remains worthwhile given the second income stream. Your users may also appreciate the partnerships you bring to the table that your competitors don't. Such as having a partner who is a social media scheduling tool that's offering a discount for Cloodot users via a paid partnership through your newsletter. Hope that helps clarify. Best,

@hemantwarier Thank you for sharing your experiences and insights on acquiring enterprise customers for a SaaS product. Your approach of identifying target markets, researching their needs and pain points, and tailoring your marketing efforts to speak directly to those challenges is a smart one. Leveraging your network and attending industry events and conferences can also be effective in building relationships and reaching a larger audience. I agree with your emphasis on building trust and credibility through case studies, testimonials, and exceptional customer service and support. These are all important factors that can help establish your reputation as a reliable and proven solution and build strong relationships with enterprise customers.

@manab_boruah Thanks will look in to it

@fahmi_binbacker all the best.

@affan_ahamed Thank you for your suggestions on how to acquire enterprise customers for a SaaS product. Your recommendations are spot on, and I agree that identifying target markets and creating a sales strategy that targets those markets is essential. Networking and building relationships with industry professionals can also be valuable, as it can help you gain insights into the needs and pain points of potential customers and identify potential opportunities for the product.