How do we market our product efficiently in foreign markets?
Richa Chordia
16 replies
Replies
Kritarth Mittal@kritarthmittal
If you have the budget:
1. Influencer Marketing campaigns with regional influencers
2. Performance Marketing
If you want to keep it cost-effective
1. Cold outbound / automation
2. Reddit / subreddits
3. Product Hunt launch
4. Strategic partnerships
5. Content marketing on Twitter/Li/IG etc
Share
I recommend starting with in-depth market research to understand local customs and preferences.
@rebaika_james thanks, any tips on how that can be done if we are targeting global market (Latin Amercia, Europe) while being in India.
Hey @richa_chordia! 🌍 Marketing in foreign markets can be super exciting but also challenging. Have you considered localizing your content to cater to cultural differences? Also, partnering with local influencers can give your product a big boost! 🚀 What type of product are you looking to market? 😄
@abhra_ch Great, for context setting I'll tell you about our product. We are building Soshals out of India. It is an end to end toolkit for any individual looking for building their brand or establish themselves as creators.
With Soshals, we want to help creators and brands showcase, grow, and monetize their online presence.
Since we want to target Latin/European markets, we want to explore what all avvenues do we have to actually market our products; any social channel or tool etc. Would love to know your thoguhts.
@richa_chordia That sounds like an exciting venture with Soshals! To successfully market your product in Latin/European markets, consider utilizing social media channels popular in those regions such as Instagram, Facebook, and TikTok. Since creator are your target audience.
And if you have the budget for it, I think targeted ads might help. But I am not very sure upto what extend.
Also, I am pretty sure soon I am gonna be facing same problem as you. Building out of India as well. ❤️
Would love your support (https://www.producthunt.com/prod...)
Consider running campaigns in smaller regions to test strategies before a full-scale launch.
@luke_wright1 I agree! This might help us test the waters first.
"Please try to adjust your product and messaging to match the local culture
"
@mitchell_marshall1 Got it, thanks Mitchell.
Investing in market research to understand local preferences and pain points can help you create a more effective marketing strategy.
@james_chappel Absolutely, targeted marketing might help. Although, I am curuious if you have any suggestion for the channels to explore for the same.
Context Setting: Our product is Soshals, which is an end to end toolkit for any individual building their personal brand.
Focus on understanding the behavior and trends of local consumers and adapt your strategies to align with their preferences and needs.
Consider partnering with local influencers and utilizing regional social media platforms to establish trust and increase visibility
@sitara_ismail I agree! Soshals is getting build out of India hence, media platforms like Tik-Tok are banned here. Any other tool apart from Instgaram that might be a recommendation? Is X relevant?