How did you find your first 100 customers?

The first few will definitely be through your network, friends and family referrals, so it's important to build your connections. Apart from that you can have a good landing page, and run ads redirecting leads there.

First 10 paying customers came from our business network and rest of them we got from Twitter and PH launch :)

For one low-ticket subscription product aimed at Moms, we contacted 100s of Mom bloggers, gave free samples and asked the to write about it. Work very well. This was a few years ago.

Personal network!