• Subscribe
  • How did you define your target audience (geographic) for your product?

    Aida Zu
    4 replies
    Hey all, have any tips for defining the target audience. What aspects are you considering when doing it?

    Replies

    Richa Sharma
    Upscale: The Sales Engagement Platform
    Upscale: The Sales Engagement Platform
    There are several templates that help you ask the right questions when defining your target audience. To answer them you can use market research from McKinsey, Gartner, Forrester, and their likes. You can also do competitor research from SEMrush, Ahrefs, etc.
    James Brazil
    What I did was use a tool like SEM rush to see who my competitors are targeting: Key Words, Ad copy, etc., and went from there. No need to make your own mistakes if you can learn from others.