How did you communicate about your product ?
Aurélien Houdbert
6 replies
Hey Product Hunt ! I'm interested to know how you communicate effectively about your products to reach your audience, as a solo maker or as a company.
Replies
Dávid Sipos@david_sipos
Propertizer
We have a PH community on LinkedIn almost 500 member: https://www.linkedin.com/groups/...
Share
We are making discussions here on PH + in other communities, like slack groups, telegram, facebook, twitter and so on)
@serhii_uspenskyi Do you have an idea of how many followers you need on social media for it to generate traffic on your product ?
NotesNudge
hey there Aurélien,
speaking as a solo maker, communication is the lifeblood of reaching your audience. for me, it starts and ends with authenticity. it's about speaking in a voice that reflects both the unique identity and values of your product, and your own persona.
a few principles have guided me along the way:
1. clarity over buzzwords: tech is teeming with jargon. it's tempting to cloak your product in tech-speak. but often, clarity sings louder than complexity. speak about your product in a way that anyone can understand.
2. stories over features: people resonate with stories, not feature lists. weaving your product's capabilities into a narrative helps spotlight its value in a more engaging and memorable way.
3. listening over broadcasting: communication is a two-way street. pay attention to what your audience is saying, their concerns, their aspirations. their feedback is your compass in the journey of iterating and improving your product.
4. consistency over bursts: it's easy to make a big splash at launch and then let communication fade. consistent updates, shared learnings, and user stories can keep your audience engaged over the long haul.
5. value over promotion: always ask, "am i adding value?" before any post, email, or update, ensure it brings something valuable to your audience - knowledge, insight, or even entertainment.
remember, we're all humans speaking to other humans. respect your audience's time, attention, and intelligence. communicate with honesty, humility, and respect, and they will respond in kind.
in relentless pursuit of better,
Karim