How can marketers and designers work together to create a landing page development?
Ceren Tuna
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Senthilnathan RM@senthil99nathan
Wylo
This is what we do at Wylo, more or less. And is also probably a good approach to do a great website.
1) The marketer comes with the input.
2) The copywriter (who can be the same) gives the draft layout of the content. More like bullet points of what he/she thinks would work, probably post the approval of whoever is in charge.
3) The designer goes through and comes up with the wireframe.
4) Both brainstorm and settle on a layout.
5) The copywriter shares the copy with the designer.
6) First design draft from the designer, probably post the approval of whoever is in charge.
7) The second level of brainstorming happens.
8) The second level of design will be shared by the designer.
9) Once done with minor touches along with the marketing team, a final meeting will be done with the stakeholders - CEO, CMO, etc.
10) Hit publish.
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