How best to reach U.S. customers?

Question

Hey! 
A warm welcome to a new week for everyone!

Today I come to you with a question: what is the best way to reach a potential client in the US - IT industry (development of websites, applications, systems, etc.)? We are a startup from Europe and we want to enter the US market.

Is it necessary to set up a company in the states or does it not matter? How does a client look for a contractor and what is most important to them?

I would appreciate if you share your thoughts with me!

Arvid Boaz · Accepted Answer

While not mandatory, having a U.S. entity can enhance trust and ease legal processes, making it easier to do business.

Answer

Establish a solid online presence through a professional website, SEO, and active social media profiles to attract U.S. clients.

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Participate in U.S. tech conferences and trade shows to network and showcase your services.

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Could you consider partnering with a U.S.-based company to gain credibility and easier client access?

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Building trust based on various social platforms may be the most important

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I think focus on building a strong online presence, including a professional website and active linkedin profile.

murph · Answer

Incorporating in the States probably not necessary, but you'll minimally need to be plugged into the us financial system if you aren't already (eg stripe).

If you have zero professional network in the states and are trying to break into b2b, building a company and personal presence on LinkedIn is probably the lowest barrier to entry for establishing a beachhead. There is a lot of competition already so will need to have clear messaging on why you are different.

Not as bullish on paid reach for b2b as others.

Nifal Adam · Answer

If you are setup in Europe, you can just use Wise to accept payment without setting up a US LLC. But starting a US LLC is also quite cheap, around $500 will be enough.

The real problem will be marketing and sales. not the setup.

Answer

I’ve found that leveraging social media platforms like Instagram and Facebook is great way to connect with U.S. customers. Tailoring your content to resonate with local trends and interests can help build engagement. Running targeted ads and engaging with influencers who have a U.S. following can also boost your visibility and reach.

Addau Rabiu · Answer

In my experience Building trust is key. Physical presence helps, but strong online reputation and partnerships matter too.

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Consider using platforms like Upwork or Clutch. They’re great for finding US clients who need IT services and can help you get your foot in the door.

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US clients usually look for a strong portfolio and solid experience. Make sure your best projects and client reviews are front and center.

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Hi there! To reach US clients, try networking on LinkedIn and joining industry events. It's a solid way to connect and show what you can do.

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Participate in US-based online groups or forums  relating to your product. Engaging with these organisations can assist to raise awareness and  trust.

How best to reach U.S. customers?

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