Help Needed: Your Best Tips for Winning Over Beta Users?

Hi everyone 👋, My partner and I are teaming up with CofounderGPT to build our next startup and we need some advice. The project is called Knowlo — our goal is to turn tooltips into interactive in-app assistants. Basically a SaaS B2B business targeting (for now we assume) product managers and support leaders at software startups. We're planning to roll out the beta version of Knowlo within a few weeks. When we were launching our first product Vacation Tracker, we primarily relied on landing pages and a blend of Google and Facebook ads which worked well for us. We're thinking of repeating this, but we're also open to fresh ideas. On top of the ads, we're also building this product in public. We've had some minor success so far building momentum with our articles. Anyway, our question today is: what strategies did you use to attract your initial beta users? We would really appreciate advice and ideas from any B2B SaaS entrepreneurs who've done this already. Thank you 🙏