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    Guide for launching Product

    Parag Pakhrani
    4 replies
    Can someone here guide me for launching product and with stages of testing it?

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    Giles Crouch
    That's a very big open ended question! It all depends. Is it a mass consumer product like B2C? B2B? Who's your target audience? Have you done an alpha launch? Beta testing? Where does your audience hang out? Are you solving a real problem or one that you imagined? It all depends on your target audience and the channels they use. Sorry, but there is no simple formula and anyone who says there is has no real experience in launching a product.
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    @giles_crouch Hi Giles! Thank you for your valuable insights. We are working on a business-to-business blockchain platform that aims to simplify cross-border payments for freelancers and small and medium-sized enterprises. We are getting ready to launch our alpha version and are eager to improve our strategy for effectively connecting with and capturing the interest of our target B2B audience, who are active on LinkedIn and freelance communities. Our goal is to tackle the actual obstacles faced in global transactions. Any suggestions on how to prepare for a successful alpha launch and effectively engage our particular audience would be greatly appreciated!
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