Growth hack framework

Here is a simple way to think about growth hacking Goals – what are the outcomes you need/want? Metrics – how will you know if you're achieving? Projects – what experiments/projects will you run to make progress? Actions – what actions are involved in each project? Example: Goal: Get site visitors to take a trial Metrics: First get 1 user. Then get 10. Then get 100. Try to convert 3% of traffic from a key landing page. Projects: Create a landing page with a signup form Write an initial blog post Create a problem-based sales page Actions: Share landing page in your target community Send blog posts to 10 people you know with this problem Optimize site for search Set up conversion goals in Google Analytics