Growth experiments lessons 🚀
Samir Rashed
20 replies
Share your learning lessons from your growth experiences👇
Replies
JDS@jdsemrau
Finclout
My 2 cents here
Retention and Compounding matter when building a solid sales funnel.
Yet, this is different for each product and customer type.
What did not work for me working at all while scaling Finclout.io was
1. Messaging people on social (Reddit / Twitter/others)
- Users on these platforms get loads of scammy messages
2. Posting content on Twitter / Reddit
- There is just so much content out there.
- Velocity of the content is fast.
Share
Premast
who raised?
@jdsemrau, really agree, but had to laugh reading this as I think it's sometimes really hard to narrow down "what's right" and it can even come down to timing.
When I first used Twitter/LinkedIn to help grow the reach of the startup I was working at at the time (2017-2018), it was far easier to get good engagement on Twitter/LinkedIn with decent content.
Sometimes, scrolling through Twitter, I feel like I'm just getting list after list of "what founders should do". Once in a while, I just want my Twitter feed to be filled with people selling mirrors (recommend following this account for a laugh: https://twitter.com/SellingAMirror).
Genuine, personal content works pretty decently on LinkedIn these days. I'm also just getting into figuring out what works for me and my business, but will definitely comment on discussions like this in future when I've figured that out!
Anyway, sorry for the rant. Thanks for kicking off this thread, @samir_soliman :)
GETitOUT
@jdsemrau @samir_soliman @kirstenndb Thanks for the shared experiences, there are of great value. For my part we are starting to try Quora, Reditt and LinkedIn for some valuable contacts, but it is really difficult to reach.
Even so, the blog posts advise this, and it is what we are testing. Is there any strategy to create a community around the brand that you can recommend? 🤔
Premast
@karen_sanchez21 Thanks for your thoughts. Based in my experience the best effective way to build the community is define Where they spend the most of their time every day (Online - Offline) and define clearly their pain points.
And simply Make them try your solution and express the benefits and how that can help them in their life.
- Educate them. with consistency, then you can build the community. I hope my thoughts can help
GETitOUT
@samir_soliman You're right, it's also a base point (irony for someone who has your Buyer Personas Generator product. xD) It has been difficult to find specific statistics to know which are your favorite networks.
You are absolutely right, we will get closer little by little.
SocialTalk
After getting the results from an experiment, don't just analyze the overall increase of your KPI metric, go deeper and segment by platform, browser system, country, gender... That's where you can get some interesting insight.
Premast
@pavel_mazuelas Perfect, thanks for sharing
Premast
Throughout my experiments in Premast growth process, I have learned many things such as
- There are no standards for growth
- Each business even each campaign has a special case based on the current situation.
- Consistency is the key
- Number, numbers, and numbers
- Building features based on the real needs
- Trying things on a small scale
- Use a simple way to run your funnel flow
- Learn every day new things
- Read books
- There is no failure in growth
- Team ideas are much better than 1 brain
- Each idea is important even if it is small
- Flexibility
- Get inspiration from different industries
- Learn how to cook 😀
- be patient, there are no instant results
- wake up early
Thanks
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@samir_soliman Thank you so much. These tips are really helpful for us. As a new startup, we are looking for a way to grow. Hope you can take a look us when you have time. Much thanks. https://www.producthunt.com/upco...
@samir_soliman great reply thanks for sharing. Big fan of the wake up early!
Premast
@eric_prioritizen You're welcome 🤝
Well, i tired and tested the instagram 25 follow unfollow experiment...
didnt work too well for me...
hey, are shadow bans legit?
Brew Money | Take control of your crypto
Few of my learnings -
1 - Before starting an experiment, always have success criteria in mind. You cannot be in a position where you did an experiment, and some random metric increased, attributing it to the changes made. One experiment, one success metric
2 - Before starting an experiment, always have the instrumentation for metrics double-checked. If this isn't correctly set up, you lose time.
I will keep on adding more.
Premast
@vishal_godhwani I appreciate your thoughts 🙏. Thank you
Growth experiments are brand-new techniques and approaches that you haven't used before but are curious about. So you make a list of all the tips and ideas you've learned online and try them out. However, you don't put everything on hold and throw in the towel to chase an improbable result. So you try something new with some time and money. If the experiment is successful, you increase the size for the second test.
Is that clear?
Let's take the scenario where you wish to go from a freemium version of your product to a "input your card and get a 14 day trial" technique of activating potential consumers in order to increase income. Such a choice unquestionably has the potential to destroy the globe and unleash anarchy. Therefore, test it out with a tiny sample group of website visitors and see how things convert before going all in. If a trial technique is more effective at converting customers than a freemium model, expand the use of that strategy to more of your leads.
Premast
@cbrandoff_official I do like your explanation and thank you for sharing these thoughts 👍
Premast