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    Getting new b2b customers: What works best for you?

    Casper Brix
    6 replies
    I used to rely 100% on paid meta ads. Now, my marketing mix for my B2B acquisition flows looks a lot different - and unique to each company. Some e.g. rely 100% on boosted Reels with DM's driving conversion. Other 100% on LinkedIn marketing. What works for your business and why? 🤔

    Replies

    Vaibhav
    I find cold calling or emailing the best way and attempting to find a 'large' customer because that works as an anchor.
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    Ethan Wade
    Salesify
    Salesify
    Cold calling works best in my opinion. Conversion rates to demo are much much higher than cold emailing.
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    Luka Brzin
    Cold emailing works bets for us. Identifying your ICP is very important but you also have to consider a wider audience. If your interested in learning more feel free to contact me on LinkedIn and I will try my best to give you the best advice possible. Cheers.
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    Tom Rudnai
    Depends on ICP hugely, i think. If you're selling Sales Tech, Cold Calling 100%. If you're selling to technical personas, communities work great. Also put the product front and centre and let them play around with it.
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