Free Trial or Freemium - how should I be deciding between the two?

It depends on your product and audience. If your product has a simple value proposition and wide appeal, freemium works well to attract more users. But if it’s a niche or complex product, a free trial helps showcase the value while maintaining exclusivity. I’d also consider your costs—freemium can get expensive if free users don’t convert.

It depends on what you’re offering. If your product needs time to show value, freemium might work better—users can explore key features without time pressure. For simpler tools, a free trial creates urgency and can push users toward paid plans faster. Consider your audience and sales cycle when deciding.

If I am aiming for a full user experience upfront a free trial can give people a real taste of what I offer.

Freemium can be a great option if I'm looking to build long term user engagement.