First time launch. Ouch.

Hello Hunters, First time maker here and just launched https://www.producthunt.com/posts/cellardao-2 Genuine question. How's it possible that some projects get so much traction well before the launch day? I mean, I get some have already an established community to leverage on, hence outreach is way easier, but I am really impressed by some that have pretty much the same community as ours. We have done everything in the most organic way, but do I get that some have a cheat code to push their outreach? (that won't fit our mission anyway, just curious)