Finding early adopters on an ongoing basis
Dhruv Bhatia
18 replies
How do you find early adopters for your startup on an ongoing basis?
Replies
Imtiyaz @imtiyaz922
Curatora
Reddit is another great community to find early adopters. Find your relevant subreddit and communicate with members.
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@imtiyaz922 reddit is powerful, but you should forget the words "marketing" and "sales" there.
@imtiyaz922 @daniel_engels Yup, totally agree. Reddit is great, but you have to be quite careful. It's like walking on eggshells
@daniel_engels @dhruv_bhatia can you expand on this?
@daniel_engels @chrystalnicole If you publish posts that seem like marketing on Reddit, you get kicked out of the subreddit. There's no hard and fast rule, but that happens quite often. Every subreddit has its own rules
Thank you @dhruv_bhatia
Thought leadership is super useful. We write blogs, and product updates regularly, this has attracted multiple early adopters and given us much more intel on where our market is.
We capture this audience in a community slack channel to further engagement
Our main tool is our product blog https://sahha.substack.com/
Hunted Space
Product Hunt, Reddit, startup communities, and attending relevant events.
@inesfenner Agreed Ines :). Which is your favourite platform on an on-going basis?
Hunted Space
@dhruv_bhatia PH for sure!
The task is rather difficult.
Meaningful participation in industry's events might get you some initial traction.
In some cases, creation of outstanding content might drive converting traffic to your website. But it takes time and expertise, and the result isn't necessarily immediate.
@daniel_engels totally agree! Being consistent is key
WorkHub
We used Product hunt, Indie hackers and ShowHN, and our community of existing users to find early adopters for our products.
@qudsia_ali makes sense :). Did any of these platforms work on an on-going basis as well (not just one-time launches)?
The best way to ensure user adoption is to perform enough pre-product research to ensure that you are solving a real world problem. It is not enough to speak in broad terms, but to do the work to get to specifics. Once you nail this, user adoption will happen.
@dhruv_bhatia I honestly think of this as an ongoing process where you are able to go back to the people with whom you have already engaged, and continue the conversation and ultimately build a community that continues to feed your product roadmap, and your user base.
Here's a strategy for launching a SaaS product and finding thousands of early adopters/beta testers for your pre and post launch marketing initiatives. It's a long read but covers an in-depth actionable strategy.
https://robxentreprenuer.medium....