“Failed” Product Hunt launch resulted in 25 new users

Hey everyone. I wanted to share my journey and learnings from launching my web app (https://sentrya.net) on Product Hunt (twice). My first launch was last year in October. I was quite new to Product Hunt, and read and saw posts offering all kinds of tips and tricks to have a successful launch. So I went ahead and ignored all of that. I spent about 30 minutes preparing my launch page, took some screenshots of my service, and scheduled it for next day. Launch day went quite well - it resulted in 90+ upvotes, 20-30 comments, and 15 signups to my waiting list. Awesome results if you ask me! It validated my idea, I got some people interested, and I got some initial feedback. Now, about 7 months later, my app went through some great transformation with improved UX and new features, and I scheduled my 2nd launch on Product Hunt - this time 30 days in advance. Since I invested so much time in improving the app and (trying to) building an audience for it, I thought it would be best to do it right this time. Even with all this preparation, the results weren’t great. My audience is small, and Tuesdays appear to be the busiest day for a launch (a lot of competition). With that in mind, here are my results: - 95 upvotes (#20 position) - 6-7 comments (mostly just “Congrats on the launch”) - 90 unique visitors to my website - 25 new users - 2 paid users Conclusion: Product Hunt isn’t dead - it still brings value to startups. You just need to take the time to build an audience and hype around your product and launch in order to get top 5. And even if you do land a top 5 position, signups and paid users are not a guarantee - it all comes down to the quality of your product/service and the value it provides.