Eliminate these 5 objections first for great sales
Ekaterina Arbuzova
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One key factor that prevents people from buying your product is not necessarily its quality or perceived ineffectiveness. Most often, you have failed to address these five objections that prevent them from even considering buying it:
1) "This doesn't apply to me."
2) "It's not as important as my other problems."
3) "Is it really that simple to use?"
4) "Will I look foolish to my friends if I use it?"
5) "It's not urgent; I can always buy it later."
By addressing these objections upfront on the first page, you can quickly overcome the user's hesitations and increase their likelihood of making a purchase. Any additional explanations or clarifications can be provided later, once these initial obstacles have been overcome.
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