Early Customer Acquisition...A challenge we all face after launching something new.

I'm looking to start a discussion on how builders navigate this phase. Right now, my approach involves cold outreach, expanding distribution channels (like creating additional social accounts & SEO), and refining my understanding of the audience archetype. However, I'm curious to learn from others: • What strategies do you employ? • How do you connect with the right audience early on? • Do you rely on paid solutions? • What's your take on influencer marketing? Any insights would be greatly appreciated.