Does Your Service Need a Mascot?

A service mascot isn’t just a fun character—it’s a tool to connect, engage, and stand out. Mascots can embody your brand’s values and create emotional ties with users. They’re especially effective for younger audiences or creative industries, but they require long-term commitment and thoughtful design. Before deciding, consider your audience, brand identity, and goals. A mascot can add charm and recognition, but it’s not always a must. What’s your take? Could a mascot enhance your service?