Does influencer marketing works on B2B SaaS Products? What platform should we explore?

Question

It is hard to find successful campaigns or practices that influencers had a huge impact on the growth of B2B SaaS companies. What are your thoughts?

Accepted Answer

Yes, influencer marketing can work for B2B SaaS products, but it's important to choose the right influencers and create content that resonates with your target audience.

Nico Spijker · Answer

X/Twitter and TikTok have some potential strategies for this:

X -> Depending on your product, there will probably be a few niche (5-50k followers) micro-influencers to collaborate with. They typically do either a sponsored tweet, thread, retweets, etc.

TikTok -> Often more of a B2C audience but there are some good approaches you can take with it. Saw a virtual office pop up the other day where they partnered with one of these GenZ work culture influencers and they seemed to have pretty good engagement on the post.

Can't attest to results though but they're a few of the strategies I have been seeing so far.

Paul Hyeunkyu Kim · Answer

@nicolaas_spijker Thank you so much for your insight. I'll definitely look for GenZ work culture influencers

Paul Hyeunkyu Kim · Answer

@bukhari817 Agreed. Problem is now I have to start listing right influencers for B2B SaaS products

Does influencer marketing works on B2B SaaS Products? What platform should we explore?

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