Does email marketing work?

Question

What’s your biggest headache while doing email marketing?

Accepted Answer

My biggest headache is definitely dealing with the constant changes in spam filters. It’s a challenge to keep my emails landing in inboxes.

Answer

I’ve found email marketing to be really effective for staying in touch with customers and keeping them updated.

Mas Esq · Answer

One major issue I face is crafting content that feels fresh and engaging. It’s tough to keep things  interesting for subscribers over time.

Shiva Tejasvi · Answer

I think it does when you implement it in a right way

Juliette BEGUE · Answer

Email marketing is really useful to gather a community of contacts that are sensible to your topics and even convert. 
With a good segmentation and a good automation marketing tool, you can do great.

Mak Mo · Answer

My biggest headache is wondering if my email went to spam or the inbox

Juliia · Answer

if you have reliable customer list - yest it would work. And do not spam them, send only  the information that really matters and will encourage them

Bilal Asif · Answer

@ashley_james I hear you! Staying on top of spam filters can be a real struggle. Have you tried segmenting your email list and personalizing your messages more? It can sometimes help improve deliverability and reduce the chances of being flagged as spam.

Ethan Samuel Bennett · Answer

Email marketing definitely still works if you do it right. The key is having a quality email list of people who actually want to hear from you, and sending them engaging content that provides real value. There are some great AI tools out there now that can help with writing compelling email copy. I've been playing around with Copy.ai for generating email subject lines and body copy, and the results have been pretty solid so far. Might be worth checking out if you want to up your email marketing game.

Answer

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Natalia Toth · Answer

For us, it certainly works to improve user activation and retention

Vaibhav · Answer

I think it does if done well. I've experimented with in few products.

Business Marketing with Nika · Answer

For me:
It is creating appealing idea that will be covered in the content
Write subject line that will make the person open the email
Make people engage with email (ideally purchase sponsorship, but it can be click within the mail or comment – praising it so I can use it as a testimonial on social media or so)

Does email marketing work?

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