Does adding a video increase the chances of conversion?

If video is short and interesting.. BIG YESSS! Although making such videos are HARD!

if its a good explainer or promo video.

100% especially if it is explaining the product. Also, if you show yourself as a founder of a product explaining what it does and why you built it, it's a great trick for conversions

@rashikaahuja you asked about adding video, but where (website is obvious)? Here at Product Hunt? Web store product page? Service company landing page?

adding a video can significantly increase the chances of conversion, as it engages users more effectively by providing a multi-sensory experience, simplifying complex information, and building trust through transparency and personal connection.