Do you write guest posts to get backlinks to your site?

Natalia Toth
15 replies
I've heard that more and more founders these days submit guest blog posts to other sites in the niche (often, even before the launch!) in order to get a lot of backlinks in short time. Do you write guest articles for other sites too?

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Rowe Morehouse
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There is something about Ranking Racoon that I don't understand, after reviewing the site. It never tells you what you're responsibility will after you sign up, like how/if you are obligated to link back to the others who are linking to you, etc. I understand you try to drop bad actors or low-effort participators out of the network.
Natalia Toth
@rowemore Hi Rowe, thanks for the feedback! On Ranking Raccoon, we don't encourage direct link exchange as Google is not enthusiastic about them; we're rather about A-B-C exchange. There's no obligation to give others exactly as many links as others gave you, though we motivate members to be generous to one another :)
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Michael Cho
Where would you find sites to guest post on?
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Vaibhav
No but I don't know where to start from.
Alex AI
No. Can you share more about this strategy and what should I do?
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Natalia Toth
@byalexai so I've heard that many founders / their marketers start publishing guest blog posts on relevant sites in their industry even before they launched their product or blog. And once their own blog is live, they request backlinks from all those sites where they had their guest posts published. So their DA/DR (and visibility) gets a quick boost. One limitation: it takes time and effort to product good content that is worth linking to. And one more limitation: the placement matters a lot - it's crucial to select the right site that attracts the same audience as yours
Swayamsiddha .
How significant are guest posts these days for SEO especially when Google literally handed out the backlinks game to Reddit. These days a post on reddit with meaningful comments tends to outrank any backlinks you might have. A trend also slowly gaining momentum with Quora where SEO is now no more a backlinks game I feel after the recent updates.
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Swayamsiddha .
@my3_murthy Thanks. I'm not sure if there are any resources out there but feel free to ask anything, I've been working with brands to increase their organic mentions across Reddit for quite sometime now. I believe this shift to reddit in search results started after Google and reddit partnered for using Reddit user generated content to train Gemini. Naturally makes sense because given the advent of AI generated content in the last one and a half year, the only places you will find human generated content are these communities and forums. I'm not sure about the community feature of Product Hunt since I'm new but I'm guessing they have curated these discussions in a similar style to how reddit and quora curate conversations
Rowe Morehouse
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@swayamsiddha_ Very good points, guest posts for building backlinks might be dead or dying, depends a lot on how they link back to you. Has a lot to do with domain authority of the site, quality of the article, their on-page ranking factors. It's totally not easy to write a good article. Good thought-leadership articles run about $1,500.
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Swayamsiddha .
@rowemore Not to mention the constant worry about "why does the backlink not generate instant traffic and conversions like a magic wand"
Natalia Toth
@swayamsiddha_ thanks for sharing! yeah, there are so many Google Search updates recently that it's hard to figure out the next best action in terms of SEO But from what I've heard and seen, guest posts are still a big deal
Natalia Toth
@rowemore @swayamsiddha_ I've heard a lot from in-house and agency SEOs alike that its super hard to measure ROI on backlinks, and yes, probably people tend to have too high expectations from backlinks
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