Do you trust Facebook ad data?

Question

Are you running ads on Facebook? Do you trust the impression and conversion data provided by Facebook? If you are looking for better data you might want to check out Roivenue

Alex Leroy · Accepted Answer

I think facebook tends to over-estimate ad performance.

Nolwenn Duval · Answer

It is always hard to trust the data provided by an advertising platform.

Fabian Maume · Answer

@tunc_emran That problem is named "walled garden", without 3rd party tool to access the data it is hard to believe ad platform. A tool like ROIVENUE can help mitigate this.
Regarding Linkedin ads, I think only inMail ads work but you cannot run them in Europe anymore.

Mehdi Rifai · Answer

Cool tool! How do you guys handle the attribution?

Fabian Maume · Answer

@tunc_emran yes you can still send contact requests, but it is limited to 100 invites per week per account. The inmail ad format was one way to scale this up.

Carter Michael · Answer

@alex_leroy Couldn't have said it more simply. This is exactly what they do.

Neder Ghadhab · Answer

I lost faith in Facebook a long time ago. If there was a way to replace Meta's social I would gladly do it. I consider neither their campaign data nor many of their policies reliable. Not to mention the constant random blocking of advertising accounts for no reason whatsoever (even advertising accounts that have never been used and have all the paperwork).

Unfortunately, it remains a profitable channel.

Hashnimo · Answer

I personally don't trust them, because their entire business model speaks for itself.

Answer

How much you trust Facebook's ad data depends on who you are and what you've done in the past. Some individuals trust the information Facebook gives them, while others may worry about how accurate it is, how private it is, and how the site will utilize their information. It's vital to look at the material carefully and make a choice based on your personal requirements and preferences.

Answer

No, since it's highly inaccurate and most of the data are based on random clicks instead of true engagement.

Gaelle Lacoste · Answer

Since Cambridge Analytica I don't realy trust Facebook.

Answer

The accuracy and reliability of Facebook ad data have been a topic of discussion among marketers and advertisers for a long time. While Facebook has taken steps to improve the accuracy of their data, some marketers remain skeptical about the accuracy of their ad metrics.

Yavuz Tunc Emran · Answer

@fabian_maume you can still send invites on LinkedIn Europe am I right? You can send LinkedIn invitations with a customised note on it. It’s free and much more effective than inmails.

Yavuz Tunc Emran · Answer

I think there is a general mistrust in Facebook but I have the same problem for Google. I have ran youtube and google ads campaigns. I am also using other tools to actually monitor the traffic and conversion. Microsoft Clarity is one of those tools - btw I love it, totally recommend - to monitor traffic as well as the heatmaps etc. I have found out that there is a big difference in those numbers.

I had the same problem on LinkedIn ads, the most useless inbound marketing channel ever.

Sameer Jain · Answer

I actually don't trust any ad platforms so I always have my own attribution in place. Thanks for the tool reco @fabian_maume

Do you trust Facebook ad data?

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