Do you think revising a logo every year is effective?
Allex Dominic
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Ruslan Kulikov@ruslan_kulikov
I think revising salaries annually is effective)
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BeforeSunset AI
I don't think revising a logo every year is effective. A strong logo should be timeless and instantly recognizable, not constantly changing.
@zekiye_nur_kesici, I agree with you. Most successful brands are trying to keep their logos as long as possible. It brings a trustworthy feeling.
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Why? What's the idea behind it?
It depends on what stage you're at when you revisit it. If your business is still in its discovery phases (i.e. finding product-market fit, identifying customer segments to address, etc.) revising your logo is a great way to re-establish trust with your brand in alignment with the new findings you're applying to your business.
However, this shouldn't be a routine exercise for established businesses that have already started their marketing, development, administration, etc. Once you start marketing yourself and engaging customers — while collecting proof that you're solving a real problem — it's no longer useful to continue to re-brand yourself. Your existing users are used to your brand, and the next appropriate time to explore a change is when your product is so undeniable desired amidst your existing customer base, that a brand change doesn't cause concerns around churn.
Launching soon!
Revising a logo every year can be as effective as changing your profile picture to confuse your ex - sometimes refreshing, but not always necessary!
Launching soon!
Nope. Why, btw?
Modifying your logo to represent your brand better, speak about your mission better, is all good. And yes, it can happen multiple times.
And it may happen frequently sometimes until you feel settled.
But making it a part of your process every year is not a great idea.
Every year would be too fast but use every 3 years, and not only logo but whole Branding Kit that mostly use for your business this generates an impact on clients that the company is thriving and investing in new future ideas for it.