Do you think revising a logo every year is effective?

I don't think revising a logo every year is effective. A strong logo should be timeless and instantly recognizable, not constantly changing.

Revising a logo every year can help keep your brand fresh and relevant in a rapidly changing market. Contentify AI can help streamline this process by generating new logo concepts based on your brand identity and marketing goals. With AI agents handling the design work, you can quickly iterate and update your logo without the need for expensive design resources. Try Contentify AI for Free here just look up Contentify AI.

Why? What's the idea behind it?

It depends on what stage you're at when you revisit it. If your business is still in its discovery phases (i.e. finding product-market fit, identifying customer segments to address, etc.) revising your logo is a great way to re-establish trust with your brand in alignment with the new findings you're applying to your business. However, this shouldn't be a routine exercise for established businesses that have already started their marketing, development, administration, etc. Once you start marketing yourself and engaging customers — while collecting proof that you're solving a real problem — it's no longer useful to continue to re-brand yourself. Your existing users are used to your brand, and the next appropriate time to explore a change is when your product is so undeniable desired amidst your existing customer base, that a brand change doesn't cause concerns around churn.

Revising a logo every year can be as effective as changing your profile picture to confuse your ex - sometimes refreshing, but not always necessary!

Every year would be too fast but use every 3 years, and not only logo but whole Branding Kit that mostly use for your business this generates an impact on clients that the company is thriving and investing in new future ideas for it.