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  2. Do you think customer testimonials help increase brand...

Do you think customer testimonials help increase brand credibility?

Elena Cirera
6 replies

Replies

Andrii Kpyto
Sembly AI
Sembly AI
Well, yes :) Is there another popular point of view?
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Guido
@elena_cirera I do not trust testimonials. Now what is incredibly effective are “ focus groups”. Now those are incredibly effective. FYI, from Georgetown School of Foreign Service and a graduate MBA from NYU (Steen combined with Tisch film school) both arguably the best in the respective fields. I doubts any single web developer her haas the funds for detailed focus groups. Hey, everyone does what they can
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Elena Cirera
@guidomia11 I am not agreed with you. It is proven through many studies that customer testimonials help increase brand credibility.
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Guido
@elena_cirera testimonials can be a function of marketing which is the proper way to create a brand, but they in no way can increase credibility. FYI, the majority of the world enjoys the credibility of Apple, but they do not use testimonials in their marketing. Customer support, branding, the actual product, innovation: those are what drives that brand and exorbitant pricing.
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Guido
@elena_cirera i guess beta testing can be a “focus groups”.
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