Do you think building social profile for the product is important? and why?

Question

Kelly An · Accepted Answer

if it's non-social related product, profile is not important. Perhaps later stage yes, but for early stage company, not really

Sergey Koshevoy · Answer

your product’s social profile is like its public face—it’s how people connect with and relate to your brand. So yes, investing in a strong social profile is not just important, it’s essential!

Pragadeesh Natarajan · Answer

It might seem that it's optional in the early days. But since it's the early stage, it's more crucial to gather feedback and social proof from your ideal audience.

Janak Patel · Answer

Yes, building a social profile is important for brand visibility, customer trust, and direct engagement.

Business Marketing with Nika · Answer

TBH, when I am going to purchase something from you, I want to know who you are and whether you are trustworthy. I do not give money to whoever :)

Mehvish Shafiq · Answer

Having social profiles for your product isn't optional anymore - it's essential! It's where most people check out brands before buying and share their experiences. It builds trust, lets you talk directly with customers, and spreads the word organically. Plus, all that social buzz can lead to better brand visibility and even help with SEO through increased mentions and backlinks.

Hamza Afzal Butt · Answer

Definitely! It gives your product a voice and makes it easy for people to find and connect with you.

um It’s where you can share updates, answer questions, and build trust with your audience + helps to create a community that supports your product.

Ben Syverson · Answer

@ahmer_saud Yeah, that's my rationale for setting up a separate account for the app. I may run Meta ads at some point!

Hassan Sajjad · Answer

100%, I believe a social profile isn’t just optional anymore; it’s become a key way for people to judge whether a product is credible. I personally always check a brand’s social media to see if it feels authentic.

TJ Larkin · Answer

Definitely! A strong social profile helps build trust, showcase what your product can do, and connect with your audience where they already hang out. Plus, it’s a great way to share updates, success stories, and build a community around your brand.

Answer

I think it really depends on the products. If your audience isn’t active on social platforms, then it might not add much value. But for most consumer-facing products, I’ve noticed a social profile can be a great way to boost awareness and engage with users

Answer

I think it depends on the product. For B2C products, esp in the consumer social/content space, having a social presence from early on is pretty important for brand-building, attracting users, getting feedback, etc. But for B2B/SaaS, probably less crucial in the beginning when you're focused on nailing product-market fit. Tho building in public on social media is getting popular for B2B too. I guess it comes down to where your target users/customers hang out online and if social engagement is core to your user journey & growth strategy from day 1.

Matthew Aaron Clarke · Answer

Depends on the product. For B2B SaaS, having a founder's profile to build credibility is important, especially in early stage when you need to establish trust. But for consumer apps, product is king and the team can stay behind the scenes initially until you have strong traction.

Ahmer Saud · Answer

I only set one up when I need to run a social media ad campaign. For me, it’s more of a tool to support marketing efforts.

Answer

For me, a strong social presence builds trust and shows the product's personality.

Do you think building social profile for the product is important? and why?

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