Do you think AI can effectively manage social media strategy, or does it require a human touch?

I think it requires a little bit of human touch because outputs are not 100%. :)

Improving efficiency is undoubtedly important, but a human touch is always necessary, no matter the context.

AI can handle a lot of social media work, like analyzing data, scheduling posts, and creating content. It’s good at spotting trends, reaching the right audience, and improving campaigns. But people are still needed for creativity, understanding culture, and making real connections. Humans get emotions and humor better, which helps make content feel real. Using both AI and people together works best.

For pure content creation - AI can do most of the work. But for more human things, like answering comments, engaging with appropriate accounts etc. humans will be there for some time.

AI can definitely enhance social media strategies by analyzing data trends, scheduling posts, and creating content. However, a human touch is essential to maintain genuine connections and understand the cultural nuances that AI might miss. Combining AI's efficiency with human creativity and empathy often yields the best results, allowing brands to resonate deeply with their audience.

Now humans will act as an observer to check the things are going well or not.