Do you return to old discussions on PH and on social media? What sense does it have?
Business Marketing with Nika
11 replies
Discussions (on PH, Social media etc.) are quickly outdated – as more people post more things.
But PH sometimes shows older discussions in the same category or from the same user.
Social media offers "bookmarking" to come back.
Why?
👍 You can engage with old pieces of content so the creator will be notified about the interaction = You spark his/her attention
💾 Bookmarking still serves to save the content that is somehow valuable to you. (You are more likely to remember the creator.)
♻️ As a creator, you can repost/retweet the best performing (old) content again so you "renew" it and can gain more engagement in the present moment.
Marketers, do you do this?
– Do you return to old content pieces?
– Do you interact?
– Do you repost?
You should.
Replies
André J@sentry_co
Yeah. PH is funny like that. I was googling an old PH forum post I made. It had 100 upvotes now. A year later. I think it had 50 on the day I posted it 😸 oldie but goodie. And it was one of my "engagement-bate" posts as well 😂
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@sentry_co Maybe it would be worth of reposting on socials (I mean content, not the discussion) with slightly changes. :)
@busmark_w_nika 😏 You gotto shine on the plants you want to grow. You only have so much sunshine in the palm of your hand 🔦 # pick your battles
Launching soon!
Absolutely, I dive into old content like it's a treasure hunt! Engaging with past discussions can rekindle old flames and bring fresh insights. Plus, reposting golden oldies is like bringing back the classics—who doesn't love a good retro hit? 👀💬
I do, but as a content consumer rather than a content creator. Especially when there’s valuable info worth revisiting. 🌟
💾 Bookmarking is useful (as a consumer), but with so many bookmarks, it quickly becomes overwhelming. The struggle isn’t just with discussions, Google searches and articles also become hard to find within weeks as content shifts and rotates.
That’s why my partner and I created Nestornotes https://nestornotes.com/ , currently in beta:
You can:
- 📬 Receive newsletters and follow RSS feeds.
- 💾 Save web pages through our Chrome extension.
- 🪶 Get content summaries.
- 🤖 Retrieve saved information with Nestor AI chat.
Nestornotes makes it easy to return to what matters, exactly when you need it.
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@pawel_puchalski does it also remind users what they have bookmarked? E.g. like facebook has their reminders (you have 5yrs anniversary or 1 year ago you experienced this – share it again)... I think that such reminding about bookmarks could make people to look at them again :)
Yup! I just did this. I searched "mortality" and "death" and commented on posts from years ago. Sometimes they get engagement and other times not. When you are working in a niche space though ,as I am in death, it can be super helpful.
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@mauraball Sorry, what was your niche when you searched for "death"? :D
@busmark_w_nika haha. I'm a death doula building a digital end-of-life platform and modern tool to contemplate mortality.
minimalist phone: creating folders
@mauraball This is quite new to me :D How it works? :D
Great points! Revisiting old discussions can be a powerful strategy for both creators and followers. Engaging with previous posts or bookmarking valuable content helps build lasting connections with the creator, and, as marketers, it allows us to breathe new life into high-performing content. Do any of you have a system for keeping track of posts to revisit later, or do you rely mostly on platform features like bookmarks?