Do you recommend launching a product on PH during summer?

Nemanja Zunic
29 replies
I'm contemplating pushing the launch of IdeaBuddy to July. What's your experience with launching on Product Hunt during the summer months? Any tips or insights?

Replies

Elaine Lu
Launching a product on PH during summer can be a great idea as the competition might be lower, giving your product more visibility. However, it’s crucial to ensure your target audience is active and engaged during this period.
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Nemanja Zunic
@elaineluyi that makes sense, Elaine. Our target audience are people who want to develop their business ideas, so hopefully they are present on PH during summer months
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Elaine Lu
Launching a product on PH during summer can be a great opportunity, as there's generally less competition and more visibility. However, it's crucial to ensure your target audience is active during this period to maximize impact.
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Ele
Ship immediately! Aligning with the season / climate / ocean temperatures in the Atlantic / CO2 levels will make little difference :D
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Ghost Kitty
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Vitor Seabra
Why not? Summer time is the same thing as the others. So don't lose your time and ship it as fast as you can
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Igor Lysenko
I believe that no, it does not depend on the seasons, but in the summer there are many holidays and the main thing is that it will not start during one of the holidays.
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Kelly Nguyen
The specific day of the week is more important than the season. Tuesday - Thursdays normally have a higher volume which means higher competition.
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Salar Davari
Your product should be targeted at certain people/businesses. As long as your target community is reachable, you can launch regardless on the season.
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Nemanja Zunic
@salar__davari our main audience are B2C customers (people who plan to start a business), so there is no big seasonaliity there, but I don't know how many people will be active on PH during July
Salar Davari
@nemanja_zunic2 And where are your audience located? If they're spread throughout the world, I think you're good to go as not all of them will be on their summer vacation at the same time :D. If they live in one or two countries, Just make sure you choose a date when there aren't many holidays coming.
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M Sulaiman
Launching during summer might be less competitive, ensure your target audience is active and engaged during this time. Good luck with IdeaBuddy, Nemanja!
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Gurkaran Singh
Launching on Product Hunt during summer can be like a pool party in a desert - refreshing but with fewer guests! Just make sure to bring some extra cool features to beat the heat and grab attention! 🚀🌞
Pablo Rodríguez Aracil
Why not? I think people will be in PH also in summer to continue with their streak. It's not a bad idea because you will have lower competition, but maybe lower engage. Shoud be considered many factors. Good luck on it!
Vlada D
Why not? But it's better to avoid holidays. After the holidays, most of the community is thrilled to find something new, so it's a great time to launch, especially if your product is not so complicated.
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Nemanja Zunic
@vlada_d that makes sense Vlada! IdeaBuddy is the perfect tool for the people who want to develop their business ideas, and in many cases the initial spark happens while laying on a sunbed , so post holiday launch seems like the optimal solution :)
Yvik Ye
Why not, I like summer
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Zenda
LinkedCRM AI
LinkedCRM AI
Interesting question. I also want to know what influence the seasons have on the launch
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Nemanja Zunic
@zenda1122 can we find any report with the total number of upvotes on PH during particular months?
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Kshitij
Interesting question considering the holidays especially in Europe, then again you should ship fast take feedback and can always launch again by the end of year with significant progress :)
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Ibileke Samuel
We launched FlashApply during this season, so it is not a bad idea
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Shemtov Yogi
Launching on PH in the summer cans till be effective, but engagement might vary. For Ideabuddy July could work well if you ensure active promotion and leverage your exsiting network!
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