Do you have any tips for making a good launch video?

Question

I'm planning to launch an app on Product Hunt and I'm wondering how to create a good launch video. Are there any specific things I should pay attention to?

Ted Schaefer · Accepted Answer

We worked with Motion: https://motiontheagency.com/ They were AMAZING and I love how our video turned out. We gave them a rough script following basic marketing principles (10 second pitch, clear value proposition, etc), and then iterated on the storyboard until we had something great.

Ryan Zhang · Answer

Absolutely, Letty! Focus on telling a compelling story about your product that resonates with your audience's needs and make sure your video is visually engaging with clear, concise messaging.

Letty · Answer

@michaelshver I'll have to think about which of the two ways to go 🤔 I hope you make a great launch video!

Roche · Answer

oh,i want to learn this and find good tools to finish it

Maali Baali · Answer

keep consistance and stay active

Letty · Answer

@zijian Intuitive demonstration of problem solving would be key. Thanks for the advice!

Gong Zijian · Answer

Absolutely, Letty! Focus on telling a compelling story that highlights the problem your product solves, and ensure it visually engages your audience with clear, high-quality visuals.

Michael Shver · Answer

We are in the process of creating one as well! Our plan is to showcase key features in a visually entertaining way. However, we recently saw comments about people loving videos where founders personally talk about their products. Now we have to choose between these two approaches! 😂

Letty · Answer

@ryan_motiff That's a very good tip! I'll make it with what you told me. Thank you

Do you have any tips for making a good launch video?

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