Do you ever write cold messages? This is a great framework for writing them

Cold messaging, at its core, is about making that first, unsolicited contact with someone. It's crucial to remember that this is not just about selling a product or service; it's about initiating a relationship. There are 4 key components to a “belter” cold message: - Personalise the intro - Establish credibility - Show them the money - Hit them with the call-to-action Personalise the intro 😘 The most critical aspect of your cold message is personalisation. This doesn't just mean using the recipient's name; it involves tailoring your message to their specific needs, interests, or professional background. This is the first thing your prospect will see, and this is where they decide whether to bother reading your message, so you better make it compelling as hell. Being the most important element, personalisation also takes the most time, but you can utilise tools like Message Ninja to glean insights from LinkedIn profiles, which can help craft messages that resonate on a personal level. Establishing Credibility 🪪 This is important to show your prospect why they should care what you have to say - why you are a reliable person who they should listen to. There are a lot of tried and tested ways to do this, but generally its best to keep it as short and punchy as possible, use one of the following: - Share a success story: -Briefly mention successful projects or accomplishments, especially those that are relevant to the recipient's field or current challenges. - Show testimonials:- If you have testimonials from previous clients or endorsements from well-known figures in the industry, mention them to add weight to your credibility. - Show them the numbers:- If you have quantitative data to back up your value proposition, you can share this. - Leverage your background:- Highlight your relevant experience, expertise, or qualifications to establish your credibility and position yourself as a knowledgeable professional worth paying attention to. Show them the money 💰 By this I mean, you have to show them your value proposition. Explain succinctly how engaging with you or your product can benefit them, focusing on tangible outcomes or solving a specific problem they might be facing. Examples of some great value propositions: - I can increase your sales by 30% with our proven marketing strategies - I will save you time and streamline your workflow with my software tool - I’m going to boost your online visibility and attract more customers with our SEO services Value propositions are all about simplicity. All you have to do is explain how you are going to help in a way that a 10 year old could understand. Hit them with the call-to-action 🚀 Once you have personalised your message, established credibility, and highlighted your value proposition, it's time to provide a clear call-to-action. Whether it's scheduling a call, requesting a meeting, or asking for a specific action, make sure your call-to-action is direct and compelling. But most importantly, you need to make it as simple as possible to action. Don’t say: “Do you have some time this week for a call?” Say: “I have some time Thursday afternoon, are you free for a call at 2pm?” This avoids you playing email tennis and makes it as easy as humanly possible for your prospect to complete your ask Got any other good resources for cold messaging? I would love to hear them!