Do founders also have to be influencers?

Question

It seems like there a growing trend where founders need a digital presence or become influencers to successfully sell their products? Is this a real trend or just the newest form of inbound marketing?

André J · Accepted Answer

It's a great way to test organic PMF. It doesn't scale much beyond that 😸

Kostya Bolshukhin · Answer

Dont have to, but happy they do, when they start and see the first results.

Josh · Answer

@sentry_co Yea fair enough ahaha

Sukumar · Answer

I am starting to think that being an influencer can help founders build a strong personal brand.

Answer

I don't know about being an influencer- but being open & sharing your journey adds dynamism to the product you are building. It adds a human touch to it. 
I don't see the harm in that

Answer

You might want to focus on your strengths and see if building an influence aligns with your goals.

Answer

They are not necessarily required to be influencers, but it can be a big advantage for visibility.

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I think founders don’t need to be influencers if they’re genuinely passionate about their product. Authenticity can win over customers just as effectively

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It’s more about the value you bring to the table. If you can deliver a great product or service, being an influencer isn’t necessary.

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Being an influencer can help with marketing, but it’s not the only way. Founders can use other strategies to get their product  noticed

Jao Japitana · Answer

No but of course it will help a lot towards marketing

Gurkaran Singh · Answer

Hey, it's like the tech world's version of needing a superpower! While it can help founders stand out in a crowded digital space, it's not essential. Think of it as the sprinkles on the startup cupcake - delightful, but not the main ingredient!

Royce Wong · Answer

I think to a degree the founder is and will be the main driver for adoption and growth at the early stages of the startup. From that lense I have to agree that to some level a founder will have to be an influencer.

Remington · Answer

I believe we have to be our own evangelist first to get the story out.

Josh · Answer

@my3_murthy Yea definitely no harm, I think a lot of founders are trying to leverage content creation to help them build audiences and sell into them

Do founders also have to be influencers?

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