Do cold emails actually work?

Question

Hey!

I've been wondering what do you all think about cold emails? Do you utilize them in your business development strategy? Are you planning to use them in 2024? (Especially given the new Google and Yahoo sending requirements, which become operative in February 2024.)

Taking the opportunity, I just wanted to let you know that we've launched Folderly today. Folderly is an AI-driven email solution platform, which helps marketing and sales emails reach clients' inboxes. We take care of your email deliverability and sender reputation, making sure that your letters are not trapped in spam or promotions. It enables each email you send to drive you ROI and conversions (because the letters are actually seen by your prospects).

Svitlana Palamarchuk · Accepted Answer

cold emails are getting harder to work wth starting 2024 because you wil have to use unsubscribe link. will folderly have a solution for this?

Sofiia Ostymchuk · Answer

Even though the rules have changed, I still think cold emailing remains a powerful tactic.

You can't send someone a message like "Hey, I hope this email finds you well" or "Let me demonstrate how my product can greatly benefit your business." People nowadays value their time more than ever, decluttering both digital and physical spaces.

And with the growing authenticity trend, it's all about high-quality connections. You must be 100% sure someone is an excellent fit for your product. And start with personalized and tailored emails with personal observations. "Lively" emails that feel like authentic connections, not something standardized.

And it's so amazing that tools like Folderly can handle all technical things and ensure email deliverability,  so we can indeed concentrate on writing highly personalized emails, knowing they'll go straight to your prospect's inbox and our efforts will be paid off.

Anastasiia Gorlakova · Answer

Great news. Thank you for sharing.

Do cold emails actually work?

Replies