Digital Marketing & Product News you might have missed last week

#Top 6 Updates of the Week: • YouTube rolls out Thumbnail Test & Compare feature, you can test up to 3 different thumbnails. • Meta to stop AI training using public content in the EU & UK, the company is disappointed. • LinkedIn launches new AI feature for Job search, Coaching and more. • Pinterest launches new AI tools for ad performance and creative. • X makes likes private for everyone, creators can still see how liked the post. • YouTube testing server-side ad injection to fight ad blockers, offensive-mode. #Trending: • TikTok rolls out Image Search for Shops, competing with Google & Pinterest. • DAA Announces Major Update to Industry’s AdChoices Opt-Out Program with WebChoices 2.0. • Disney launches ‘Advergames’ and shoppable ads for CTV. • Adobe updates their Terms of Use guidelines, providing more clarity into AI training and content ownership. • Oracle silently says goodbye to the adtech business. • LinkedIn launches Premium Company Pages and small upgrades to premium profiles. • Voodoo acquires BeReal for €500mn. • Google launches TV ad network, trying to get that CTV bag. • National Amusements stops discussions with Skydance on Paramount deal, it is a mess. • Uber expands Journey Ads to programmatic buyers with help of Google, The Trade Desk & Yahoo. • The New York Times and Instacart partner to launch Shoppable Ads. • The Ad Forecasts are changed, GroupM predicts US TV Ad revenue will fall 0.6% in 2024. • Yahoo launches Blueprint Performance, the new media buying tool to challenge Google’s PMax and Advantage+ from Meta. • Petco’s new campaign is perfect kind of funny, it’s brandformance for you. • Goop’s new mascara launch celebrates product innovation and face health. • Ben & Jerry’s first ad campaign in years is exactly what you would expect, a call for more activism. • Euros: Specsavers, Heinz and Hellmann’s are there to get the UEFA vibes going, Specs is the best one. • ANA is launching cross-media measurement with Kantar and Accenture. • Tubi outperformed Disney+, Peacock, and Max last month in terms of viewership. #TikTok: • TikTok’s new guide in partnership with Ipsos shares insights to improve brand marketing. • TikTok launches new series #OfftheRecord giving an insider look into music artists. • TikTok’s new GenAI feature to create custom backgrounds is too AI. • TikTok takes ninth spot as the biggest online beauty and wellness retailer in US. • TikTok expanding access to 60-minute video upload to more creators. • CapCut & Shopify partner to launch new app for shop owners. #Instagram & Threads: • Instagram testing new ad format for Stories, a new ad banner shows at the top or bottom of the story, people are annoyed. • Instagram allowing influencers to share creator insights to advertisers publicly, this is awesome. • IG is also working on a separate inbox for creator marketplace chats. • Threads testing a new option to automatically turn IG post links into Images & Carousels. • Threads App launches live scores for MLB games. • Instagram working on ability to create custom AI avatars. • IG working on folder management for DMs, customise your inbox like a sheet. • Instagram’s multiple prompts sharing best reels practices. #Meta: • Meta shares safety measures they are taking to protect athletes and fans in this Summer Sports Season. • Polls for Facebook Reels are here. • Facebook now shows highlights reels under insights. • Proposed EU Chat Control law wants access to scan your WhatsApp messages. • Meta and other Big Tech platforms to join IARD to crackdown Underage Alcohol Ads. • WhatsApp upgrades calling features on desktop and mobile with speaker spotlight and audio improvements. -Short Break- ** Do upvote and share this post with others as it helps me reach more members of this product community.** -Continue- #X (Twitter): • X could get shut down in Indonesia over the new adult content policies. • X goes official with launch of advanced analytics for premium members. • Hidden replies on X Posts have a new “click-to-view” label: Show more spam. • Premium users can now turn on “show me funny Gork stories” in xAI. • X regains Brand-Safety accreditation from TAG. • X executives are claiming 65% of advertisers have returned to the platform. • X will soon let you gift premium subscriptions to other users. #YouTube: • YouTube pushes controversial Desktop UI to all premium members. • YouTube tests AI-generated live chat summaries and Channel QR Codes. • YouTube adds image search to the platform using Google Lens. • YouTube tests User-generated effects for Shorts. • New test of AI summaries for comments section in YouTube Shorts. • YouTube handles now available in more languages. #Google: • Google launches Custom Event Data Import for GA4. • Google Ads phasing out card payments. • Google streamlines product listings through website crawl. • Google Search announces support for return policy markup at the organisation level. • Google Ad manager updates give publishers more creative control. • Google Analytics fixes paid search attribution. • Google launches WhatsApp Integration for Business listenings/profiles in Brazil. • Old Google Ads UI to sunset on 30th August. • Google Ads testing new call & location extension ad format. • Google Merchant Center Certification required for carbon emissions related labelling. • An Interview with Elizabeth Tucker, Directors, Product management, Google Search. • Google reveals new LLMs for health and wellness. #Agency News: • Sainsbury’s appoints PHD as sole media planning and buying agency. • Former Adam & Eve/DDB Chief Executive Matt Goff and Anomaly managing director Mike Wilton launch new agency, Ark. • Hanes appoints Special U.S. as creative AOR. • Greater Anglia and Stansted Express appoints Atomic London as Integrated Creative Agency. • Bega Group appoints The Royals to its Dairy Farmers Brand Portfolio. • Designit hired as Creative and Media AOR for Zipfizz. • Hanson Dodge appointed to run creative for JOJO’s Chocolate. • Volkswagen Group selects Omnicom for global media account. • C Spire appoints Lewis as agency of record. • William Grant & Sons hires eight&four for social launch of new luxury whisky brand. • Clemenger BBDO Launches Social, PR and Influence Practice + Chemistry Set. • Atlantic NY flips the RFP process, inviting brands to pitch the agency at Cannes. • Publicis to launch new anti-BS AI bot at Cannes. • Priceline Selects Omnicom’s PHD as New Media Agency of Record. • Birds Eye Owner Nomad Foods review pan-European creative account. #Brands & Ads (all links in newsletter) My Favourite: Liquid Death’s new ad campaign stars The Deep from The Boys TV Show, calling out the sugary drinks economy. • IKEA’s latest campaign spotlights victims of domestic campaign in their traditional ad style. • Adidas UK’s Euros campaign featuring Jude Bellingham uses ‘Hey Jude’ from The Beatles to target hopes of Brits. • The Adidas campaign for Germany is also here, ‘Typisch Deutsch’. Does it go as hard as UK one? • KFC’s new campaign asks consumers to have faith in chicken, when things go crazy, don’t get lazy, get KFC. • Apple’s ad campaign ‘Big Fish’ promoting iPhone & Apple Watch in a bundle. • Three UK is targeting mums and their problems and solving it with new slogan ‘Life needs a big network’. • British Heart Foundation honour Young Football fans who lost their lives to Heart disease. • Stripe launches first brand campaign, it’s typical campaign targeting enterprises. • Paris Hilton helps Absolut to get the pink vibes, trying to win the summer with Pink. • PLEZi’s ad campaign starring Kristen Bell calls out Sugary babies. • Lemonade Dolls use edutainment in their ad campaign to send a strong message across UK. • Ryan Reynolds introduces ‘Vasectomy Cocktail’ in father’s day campaign promoting new deadpool edition of Aviation Gin. • Budweiser’s ad campaign “Bring It Home” uses the memories of joy and Geoff Hurst, only survivor of England’s 1966 Word Cup winning team. • Corona’s new Olympics ad spot, transitions from golden moments on the track to nature. #AI: • Edward Snowden & Others are criticising the news of a former NSA director joining OpenAI’s board. • Open AI selects Oracle Cloud Infrastructure to Extend Microsoft Azure AI platform. • Apple introduces Apple Intelligence/AI for iPhone, iPad and Mac. • Picsart partners with Getty Images to launch Commercially-Safe AI image generation. • Luma Labs launches Dream Machine, a new video generation model. • Apple’s AI for Image generation has a taste problem. • Databricks expands Mosaic AI to help enterprises build with LLMs. • OpenAI welcomes new CFO AND CPO. • Forget Apple Intelligence, Havas Red launches Agency Intelligence. • Elon Musk drops new lawsuit against OpenAI and Sam Altman. #Snapchat & Reddit: • Reddit partners with IAS and DoubleVerify to launch third-party verification for advertisers. • Snapchat brings AR lenses to Skype. • Snapchat+ now allows you to add Bitmoji pets to chats. • Snap applies for a new patent to changes user voices with AI. #Pinterest: • Pinterest and DoubleVerify expand their partnership to bolster authentication. • Another partnership with IAS to provide brand safety measurement. • Pinterest’s new partnership with composable commerce platform VTEX to scale social commerce. #Microsoft & LinkedIn: • LinkedIn newsletters get new updates for audience engagement and cover images. • Microsoft delays Recall AI + admits that maybe surveilling everything you do on your competitor isn’t a brilliant idea. • Microsoft accepts responsibility for issues raised in hack report. • Microsoft to sunset GPT Builder on July 10. #Marketing & AdTech: • Nielsen teams up with LiveRamp to Connect Advanced Audiences for Big Data and Cross-platform Measurement. • Samsung Ads join U.S. Joint Industry Committee, a step to provide their audience data to third-party firms. • Yahoo and The Trade Desk in an ongoing crisis, Desk could end access to Yahoo’s media inventory. • DoorDash announces nee alcohol delivery partnerships, ad features + new AI partners. • IAB Tech Lab launches ad creative ID framework to improve CTV Advertising. • US Plastic Pact delays target from 2025 to 2030. • Albertsons Media Collective launches Collective TV, powered by First-Party Data. • Yahoo upgrades their mobile news app with new AI features from Artifact App. • XR and AD-ID partner to improve cross-platform ad experiences. • MNTN launches MNTN matched, A keyword-based audience builder for CTV. • Stagwell expands Global Affiliate network with additions of four independent agencies. • Walmart signs as partner for Forbes’ inaugural Creator Upfronts. • Smart TVs tracking what people watch, to inform your ad campaigns. • Publicis Groupe Canada launches 2 new data-driven solutions. • Harps partners with Grocery TV, expanding retail media network to 4,800+ stores. • IRIS.TV and PMG partner to Boost Carl’s Jr. CTV ad campaign with AI-Enriched Contextual Targeting. • Discord’s new monetization features will help developers make money easier than before. • Dominos UK and Brewdog partner to ride the Euros vibe. • Comcast and ITG announced a strategic relationship and integration between AdFusion and Storyteq. Any comments on the updates this week? Credit: The Social Juice Newsletter