Digital Credentials an alternative Inbound tool

Always thinking about how to get more leads through a great lead magnet is one of the most searched terms by marketers. Some even spend many dollars as an investment to build a marketing engineering tool. Have you ever thought about how leads and brand visibility can be enhanced 2X using a credentialing program? Digital credentials have emerged as an impactful inbound tool across a variety of industries including corporate training, associations, professional development and certifications, and higher education. Yes, verifiable credentials or digital credentials are a great alternative to include in your inbound marketing plan. Credentials can be used for many different cases: product training, onboarding, rewards etc. Once an organization issues digital credentials to their customers after completing a product training section, according to our recent analysis 78% of the candidates share or attach the credentials to different social media platforms and 44% of their connections also visit the credential page. Platforms like CertifyMe have multiple magnets to capture the leads one highlighted feature which most marketers are looking for from a digital credential platform is the space to tag the advertisement with CTA.