Day 3 of the 99 MOST important tips for a successful launch!
Marcel Sim
11 replies
Schedule your launch wisely. List yourself on: https://hunted.space/calendar and review the launch days and the number of launches with their results. YES - its work but its worth it.
Launching on MONDAY
- Most challenging but can also create the most awareness for your product even if you are not TOP 10 as most people use Product Hunt here on that day. That day had by far the most upvotes, the most traffic, the most usage, eq. the most awareness. So it can be that a Monday even if you are not TOP 10 can create great noise and makes the most sense for you.
- Top 10 Chance: low - medium
- Winning Chance: low
- Awareness Factor: high
- Usage of PH users: very high
Launching on TUE,WE,THU
These days are also well booked, but over months, I can see that the usage is a bit lower, so you mainly see one-two absolute high roller, to get TOP3 is realistic, and TOP10 way more realistic than on Monday.
- Top 10 Chance: medium
- Winning Chance: low
- Awareness Factor: medium-high
- Usage of PH users: high
Launching on Friday
The first day of a monday-sunday week where the upvotes get more achievable (in general), you still need probably 500-700 Upvotes to win (except there is a pro launch) but it also has less of an audience, and also it a low chance people start really engage or test your stuff as it is almost weekend ;)
- Top 10 Chance: medium-high
- Winning Chance: medium
- Awareness Factor: low-medium
- Usage of PH users: low-medium
Launching on SAT,SUN
When you want to have the easiest chance to WIN the day these are your days. But it comes with a trade-off. 1) you must be sure to have a good audience being active on the weekend, especially for you. UPFRONT management.
Also, you get way less awareness as the usage is way lower.
BUT if you win / and or be TOP10 you will appear in the mondays NEWSLETTER and even get features. (more in Tip 4 tomorrow)
- Top 10 Chance: very high
- Winning Chance: high
- Awareness Factor: low
- Usage of PH users: low
My Medium Blog with all 99 tips: https://medium.com/@marcel.sim/99-most-essential-tips-for-a-successful-product-hunt-launch-f447345c8e4e
Replies
flo merian@fmerian
@marcel_sim great insights, Marcel!
to back them up with some data, I analyzed the 18 best dev tools launched on Product Hunt in 2023. 16 products (89%) launched on a weekday -- 28% launched on a Monday, 22% launched on a Tuesday, 17% launched on a Wednesday or a Thursday.
you can find more learnings in this discussion.
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Marcel, your breakdown of launch days is incredibly insightful and will be a huge help in strategizing for maximum impact. I'm marking my calendar to consider a weekend launch for the win, but with a strategy to leverage the Monday newsletter feature—thanks for these tips!
Day 4 online: https://www.producthunt.com/disc...
Thanks for sharing this breakdown :)
@ashley_from_shadow for sure . more to come today :)
Sensay
Interesting, how have you seen weekend traffic boosted the best? We launched today
@vagrantcrypto i did not think weekend traffic is best :) it is slowest but the chance of winning if you have an audience and getting featured in the Newsletter is immense 👌
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Marcel, this breakdown is incredibly insightful for strategizing a Product Hunt launch; scheduling really can make or break the level of engagement a product receives. I'm leaning towards a Friday launch for a balanced chance at visibility and upvotes, and I'll be diving into your Medium blog for the remaining 96 tips!