Can you make great products and have success without focusing on marketing?

Marketing does not matter. As you cant market a bad product, start with a great product and marketing will happen through word of mouth. Most people dont make great products tho. that's the problem.

If your product can activate powerful referral mechanisms, marketing becomes reactive instead of proactive. Then, you don't need to focus that much on marketing I suppose.

Uh, hmm. This one is really hard. Maybe if you have really good connections and people start using your product on its own and begin sharing with others. But even that has its own definition in marketing :D. I mean, I would focus on building and trying to reach the people you are building your product for. We don't have to call it marketing :D

It depends on your product. Some products, like software, can be successful without much marketing. Others, like physical products, need more marketing to reach a wider audience.

I think in care cases it's possible. The product has to provide some kind of value that can lead to it having success without any marketing.

I think its more luck than anything if you get organic reach. Marketing in any shape or form whether word of mouth or making connections is going to get you started in my opinion. "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Of course, a really good product is going to sustain that reach for you.

Possible, but tough. Even a killer product needs eyeballs.

I'd be surprised, but then you have to leave it to destiny.

Sounds like impossible...

Let's look at this with the example of recently released films: Barbie and Oppenheimer. They came out on the same day, they have the same budget for production, gorgeous well-known actors, but there is one big difference. Directors spent $150 million on the marketing of Barbie, while $145 million was spent on the creation. Oppenheimer did not allocate such a budget for marketing. The result? Oppenheimer's fees are $600 million, Barbie's fees are twice as much - $ 1.2 billion. So if you're making a great product, do yourself a favor and lay down a budget for promotion so as not to steal your profits. In addition to money, "Barbie" obviously received many other advantages, but that's not about it now. Marketing is an amazing tool, especially when it is handled by a team of professionals, so if the product is great, then it is strange to neglect it. But is it possible to make a cool product without focusing on marketing? Of course, it is possible, even on the example of the "Oppenheimer" ;)

那就只能用你的作品和你的成功，成果，和结果，以及你能展示的东西来告诉大家了，你没有做到代表你什么也没有，努力是一个过程，过程漫长而又复杂