Calling all product launch experts! 🚀
Jem Nimer
11 replies
Please share your top tips and strategies for a successful launch on this vibrant platform. In order to generate buzz, downloads, and user engagement, what are your go-to techniques?
Help fellow marketers rock their Product Hunt launches. We'd love to hear your ideas, big and small alike.💡
Replies
Fabian Maume@fabian_maume
Warmup Inbox
You can check out my launch template: Product Launch Action Template
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Two pieces of feedback that I can offer right away:
(1) Before you launch your product, get to know Product Hunt and its community. Connect with other makers and products and see what they are doing. This will help you establish your reputation and credibility, as well as learn from other launches.
(2) Make an irresistible offer to the Product Hunt community. It could be a discount, a free trial, a bonus feature, or an exclusive access. This will make your product more appealing and attractive to potential users and customers. Showcase that offer on your landing page and Product Hunt page.
@julien_fayad Hello,
While I do not have any knowledge about the product that you intend to launch, both of these marketing strategies that you have outlined can be effective for launching a SaaS product on Product Hunt. However, the best strategy for you will depend on your specific product and target market, budget and timeline.
If you intend to attract new customers then offering a discount on an existing subscription is a good option. It's a low-risk offer for customers, provided they have the option to cancel their subscription if they're not satisfied with the product.
If you intend to build excitement and buzz around your product then a special customer tier granting early access is a good option. It's a more exclusive offer than a discount, and it can help you attract early adopters and also help you gather valuable feedback from early users that you can use to improve your product. However, you must be prepared to live up to customer expectations and deliver high-quality features regularly and quickly.
Alternatively, you may want to run a small-scale experiment with both of these strategies before launching on Product Hunt to see which one generates more interest, conversions, and retention. Choose a small group of potential customers and send each group a different marketing message, one that promotes the discount and one that promotes the early access tier. Track the results.
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This is a fantastic video that's worth watching:
https://youtu.be/kT_u1OcN-qE
FocuSee
This is a cool topic! I wrote a blog about my experiences and tips from launching on Product Hunt three times.
Check out the link if you're interested: https://gemoo.com/blog/producthu....
I hope you find it useful! 💡
WebCurate
@inc_gemoo Thanks for sharing Morgan. Helpful as your past posts!
Btw, I've just launched today my first product!
If you're interested have a look at the different business name generator I've created and please support me if you'd like it.
Here is the link to it:
(https://www.producthunt.com/post...)
Really appreciate it!🙌
Start 30 days before launch.
Find a hunter.
Build your assets and launch copy in advance.
Be an active contributor to Product Hunt.
Share genuine reviews.
Prep a list of allies who can amplify your launch.
Create a list of communities to distribute your launch to.
Make a list of things to be done post-launch.
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