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  • Bootstrapped SaaS in 2022: Key Insights from 600 Founders

    Olivier Côté
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    Diving into MicroConf's survey, I stumbled upon some noteworthy trends among 600 revenue-generating SaaS founders Here's a link to the full article Link Founder Makeup : - 90% of bootstrapped SaaS ventures have at least one developer on the founder team. - Developer-inclusive teams grow 7% faster than all non-tech ones. Idea Origins: - 46% - Personal experiences - 24% - Customer challenges - 10% - Day jobs Onboarding: - 17% offer 'forever free' plans. - 66% provide free trials. - 78% of free trials don't need a credit card. Marketing Tactics: - 25% - Word of Mouth - 17% - SEO - 16% - Content Marketing - 13% - Integrations/Partnerships Growth Insights: - Optimal founder count: 3 - Best monthly pricing: $250-$499 Founder History: - 62% started more than one business. While 2022 is in the rearview, these findings are still gold. Bring on the 2023 data!
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