Bootstrapped SaaS in 2022: Key Insights from 600 Founders
Olivier Côté
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Diving into MicroConf's survey, I stumbled upon some noteworthy trends among 600 revenue-generating SaaS founders
Here's a link to the full article Link
Founder Makeup :
- 90% of bootstrapped SaaS ventures have at least one developer on the founder team.
- Developer-inclusive teams grow 7% faster than all non-tech ones.
Idea Origins:
- 46% - Personal experiences
- 24% - Customer challenges
- 10% - Day jobs
Onboarding:
- 17% offer 'forever free' plans.
- 66% provide free trials.
- 78% of free trials don't need a credit card.
Marketing Tactics:
- 25% - Word of Mouth
- 17% - SEO
- 16% - Content Marketing
- 13% - Integrations/Partnerships
Growth Insights:
- Optimal founder count: 3
- Best monthly pricing: $250-$499
Founder History:
- 62% started more than one business.
While 2022 is in the rearview, these findings are still gold. Bring on the 2023 data!
🤔
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