Biggest digital marketing hurdle as a startup?

Question

Hello Product Hunters!

I've worked in digital marketing for 3 global startups and I know how tough SEO can be, especially for the early stages.

I’m trying to understand the common challenges in starting digital marketing. Your experience is really valuable and I’d love to learn from it, here in the discussion.

Looking forward to your invaluable thoughts!

Narmina Balabayli · Accepted Answer

@swayammi7 Though it's anonymous research, I'd love to see your insight on the research I'm doing right now. Could you spare a minute to fill this short form? :) https://forms.gle/hP9wGrNGeBDEZDkH7

Corinn Pope · Answer

For me, I have a hard time with social proof. It feels like a bit of a catch 22. I need users to get social proof and I need social proof to get users. Add on top of that I really hate cold outreach and often my products don't align with the things my friends and family are interested in. Most of the time I just land up putting it off, not asking for testimonials, and letting it die on the vine. 😢

Answer

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Narmina Balabayli · Answer

@vhim_jana totally agree! social proof is a thing.

Narmina Balabayli · Answer

@vhim_jana Could you help me with my research? :) https://forms.gle/hP9wGrNGeBDEZDkH7

Narmina Balabayli · Answer

@swayammi7 Agree with the recognition part, but I don't think social media should be priority for startups (it depends on the product of course). How do justify your statement? What's the strategy for a raising brand awareness on SM? What type of content you think would work best?

Narmina Balabayli · Answer

@tallha_tallha couldn't agree more. Actually, though it depends on the product, I don't think there should be funding for DIGITAL marketing efforts. But still.. if a startup has budget for marketing, then one should go for it

Narmina Balabayli · Answer

@tallha_tallha I see you have faced some challenges yourself. I'd love to see your input in the little research I'm doing. Can you help me with that? :) It's short and will take only 2 minutes of your time https://forms.gle/hP9wGrNGeBDEZDkH7

Narmina Balabayli · Answer

@abid_ali34 hmmmm..what about Product Hunt? Which platforms have you used for marketing campaigns other than PH?

Narmina Balabayli · Answer

@lee_jay1 Actually, ROI for marketing is for grown startups I think, not for early stages. Digital marketing tools also pricey.

Narmina Balabayli · Answer

@sanjau_sanjay Yes, strong brand identity comes first. Why do you think starting w/ SM is good idea?

Narmina Balabayli · Answer

@nniroc Exactly! It feels like a never-ending loop. Do you engage in guest blogging, or do you reach out to get your product mentioned in listicles?

Narmina Balabayli · Answer

@nniroc I see. If I ask you to fill this short form and help me with my little research? :) https://forms.gle/hP9wGrNGeBDEZDkH7

Narmina Balabayli · Answer

I'm also doing a brief anonymous research. Could you take a minute to fill out this survey? It’s short, I promise: 9 questions, takes 2 minutes: https://forms.gle/qt7qajWGRpoWE8Jq8

Swayam · Answer

Startups always face difficulty when it comes to recognition, probable the best way to have some brand awareness is social media content.

Biggest digital marketing hurdle as a startup?

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