Best ways to find loyal early adopters?

Question

I’m in the early stages of launching a new property search tool, and we’re looking to bring on some early adopters who will not only try it out but also stick around as we improve and grow.

Apart from close friends + family, what other avenues have founders here used for finding those loyal early adopters?

Thanks,
Emanuele

Raymond Yeh · Accepted Answer

Reddit has been a great source of traffic for me - especially if you have free tools.

I've previously launched a free tool for people living in Singapore to get an estimate of the valuation of their property with just their postal code. It took off like crazy when I posted it on relevant reddit threads. Some stick around to find out more about other projects I'm working on and also joined my mailing lists.

Answer

Publish valuable content that addresses the pain points your product solves. This attracts potential users who are searching for solutions and are likely to be interested in trying new products.

sandhya Kumari · Answer

One great way I’ve found is to connect with niche communities online. Being active in forums or social media groups related to our product can help us find people who are genuinely interested.

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Start with friends family and professional contacts who believe in your vision and are willing to support your product from the outside

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I think reaching out to our network and asking for referrals can be really effective. Sometimes our friends and colleagues know  early adopters who would love to try our product.

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Clearly explain what makes your product unique and how it can solve a problem. Early adopters are looking for something new and useful, so focus on what sets your product apart.

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Collaborate with influencers who have a strong, engaged following in your product’s niche. Their recommendations can help attract early adopters.

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Start with people who already trust you—friends, family, and professional networks. They’re likely to be supportive and provide honest feedback.

Milli Sen · Answer

Use your network. Create an account for your brand on socials and share content that's valuable to your audience. Reach out to the followers and let them know if they'd like early access.

Btw I'm launching tomorrow. Would be great if you could turn on the notif.

Answer

Give people the chance to be the first to try your product. Early adopters often like being ahead of the curve and having input on the product.

Simon Peter Damian · Answer

Do you want them to pay you or just give you feedback? If you want your early adopters to pay you, it's a bit steeper, if you just want feedback then offer it for free.

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Hosting webinars or events is another method I’ve used to attract early adopters. It’s a great way to showcase our product and engage with potential users directly.

Bilal Asif · Answer

@norma_wick I agree. Collaborations with influencers are key.

Almaz Zagidullin · Answer

You can try talking about your product on Reddit. Helpful content will also attract people's attention, post where your product can help solve a problem and leave a link to the product. To get useful feedback it is important for people to realize that they are not writing for nothing. Let them know that you saw and took their words into consideration

Alice Banners · Answer

I’d recommend building a small landing page offering something of value in exchange for feedback on your tool. Those who sign up are likely serious about real estate and willing to stick around.

Best ways to find loyal early adopters?

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