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  2. Best way to build a community around your product?

Best way to build a community around your product?

Sagar Patel
5 replies
What’s the best growth hack for your community? I want to learn more about how you handle your community and what are your secrets/strategies?? Also what struggles or issues will I encounter??

Replies

Mertcan Esmergül
Prime Indies
Prime Indies
For my products: it's twitter. I embraced the #buildinpublic mentality and I update my audience on twitter with the every little update I make on product.
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TheBigK
Upp.Vote
Upp.Vote
I've been a community builder for over 15 years. Have built a large community of engineers in the past and currently growing a community for a SaaS business. Here's what I think: 1. Focus on first 50 users: Your first goal is to personally engage with first 50 users of your community. These could be from your existing customer base or new users recruited from existing established communities. These people will define the culture for your community and set the tone for long-term success. 2. Engage on multiple fronts. Discussiones are an important part of community; but don't restrict to it. That is, you need to engage your users through discussions, blogs, events, webinars, changelogs, quizzes etc. The more users feel connected with your product - the more they'll engage and help you make your product better. Your community will also act as a lead generation machine for your business. I firmly advise building a community from day #1 of your product. Tip: You as a founder need to personally respond to user queries and make yourself available on the community. People absolutely appreciate when founders take out time to interact with them and respond personally. 3. SEO should not be ignored Google ain't going anywhere in the AI race. People will still need options and Google is good at providing them. Instead of building closed community on Slack or Discord - please build an open community. You can have member-only areas on your community; but keep 50% of your community content open to people (and Google). This will be your biggest growth hack in the longer-run. 4. Host small events for users Even if you have 5 users or 500. Host small events; talks, meetups, quizzes etc for your users. People absolutely love them and will bring more people to your community. Struggles: 1. Crowd attracts crowd. You will find it extremely difficult to get your first 10 - 50 users to your community. Encourage your users to use your community and be super active. 2. You will encounter idiots who will bring negativity to community. Make sure your community stays positive and very welcoming to new users. I hope this helps.
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Lena Cohen
Launch Discussions: Start engaging conversations online about your product. Beta Community: Invite early users to a beta community for exclusive feedback. Live Q&A: Host live Q&A sessions for direct user interaction. Feature Polls: Use polls for community input on upcoming changes. Content Contests: Encourage user-generated content with contests. Exclusive Webinars: Conduct webinars for insider insights and tips. Beta Access: Offer early access to new features for community members. Daily Challenges: Keep members engaged with daily tasks or challenges. Expert Takeovers: Collaborate with experts or influencers for fresh perspectives. Localized Groups: Create sub-groups for specific regions or languages. Feedback Sprints: Run targeted feedback campaigns to gather user insights.
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Constantine Stan.
I'd say it depends on the platform you choose for you community. Having the majority of users communicate through a facebook group would be vastly different from having them on a subreddit or a custom forum. Either way try to collect emails or ask them to subscribe to your news letter. That's one way to keep them engaged and potentially grow the user base.
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