B2B Traditional Cold Outreach or Social Selling ?

Question

The old emailing "spray and pray" techniques don't seem to cut it anymore. And the new provider constraints will make it worse.

Engaging on linkedin, twitter, instagram and building "social business connections" seems to be growing in B2B.

How do you find your B2B customers ?

Jerryton · Accepted Answer

It’s really tough to get customers through cold emails.

From my perspective LinkedIn works better than other platforms

Henry Burkert · Answer

I think it depends on the product and the industry. Social selling is certainly a very good method. But I also believe in good and personalized email campaigns for certain products.

Answer

The choice between B2B traditional cold outreach and social selling depends on your target audience, industry, and goals. Traditional cold outreach can be effective for reaching a broad audience quickly, while social selling can build deeper relationships and credibility over time. Consider combining both approaches for a comprehensive strategy.

Gurkaran Singh · Answer

Hey there! 👋 As a tech enthusiast who's dabbled in various industries, I've definitely felt the shift from traditional cold outreach to the world of social selling in B2B. It's like trying to choose between sending a carrier pigeon or hopping on a Zoom call, right? 😄 Personally, I've found a blend of both approaches to be effective - a mix of personalized outreach and engaging with potential clients on platforms like LinkedIn where the real business magic happens. How about you? How do you navigate finding your B2B customers in this ever-evolving landscape?

B2B Traditional Cold Outreach or Social Selling ?

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