As AI tools become more accessible, do you think the role of a marketer will shift?

Role of every professional will shift IMHO. Just like when computers came, role of someone doing clerical work changed. Professionals will spend more time doing creative work/thinking rather than doing menial work.

AI tools are definitely changing the game. But while they'll automate a lot of tasks, skills like creativity, data analysis will become even more important. So, in my opinion, it's actually about using AI as a tool to enhance our work, not replace it.

yes definitely. most of the day-to-day marketing work will be automated.

I think that only those seniors will have a chance to do their jobs. And those with complex knowledge can "collaborate" with AI more easily.

AI isn't changing the role of marketers, I think it's upgrading it. I mean AI handles the repetitive tasks that lets marketers be the strategic conductors who know exactly where human creativity adds the most value.

AI will definitely change marketing, but I see it more as a powerful tool than a replacement. AI can help with tedious tasks like keyword research, ad optimization, and even some content creation. But human marketers still need to bring the strategic vision, creativity, and emotional intelligence to truly connect with audiences. So I think the best approach is for marketers to learn how to effectively use AI to enhance and streamline their work, not fear being replaced by it entirely. Tools like ChatGPT and Claude can already help with things like content outlining, ad copy variations, and analyzing data. The role of the marketer is evolving to be more about leveraging AI strategically.

AI tools become more accessible. I believe marketers will transition into more strategic roles. Instead of spending time on repetitive tasks

As AI tools become more accessible, the role of a marketer will evolve from execution to strategy. Marketers will focus on interpreting AI-driven insights, crafting creative campaigns, and personalizing user experiences at scale. New valuable skills: • AI and data analytics proficiency • Prompt engineering for generative AI tools • Creative storytelling • Strategic decision-making • Adaptability to emerging technologies Marketers will act as strategists, combining human creativity with AI efficiency.

I think it is more of evolution. Automation, data analysis, and content generation powered by AI will shift the focus of marketing professionals from manual execution to strategy and creativity. Marketers who embrace these changes and adapt to new tools will position themselves as indispensable strategists in an AI-driven landscape.

Marketers will need to adapt by learning AI-driven platforms and possibly collaborating more with product and tech teams.